Article marketing is a type of marketing that is not really well known apart from
people who know about seo and online marketing practices. If used effectively, article
marketing can not only greatly improve your seo rankings extremely well by utilising
anchor text backlinks but it can also draw in a large amount of visitors to your
web site. Quality article marketing will write articles not just on your products
and services but also on topics surrounding your market that people would find interesting.
Why Not Just Copy Other Peoples Articles And Pass Them Off As My Own?
This would seem like quite an easy idea and many people do use this technique and
then wonder why they are not getting anywhere. Unfortunately or fortunately depending
on how you look at it, the search engines have some of the most advanced algorithms
that can can easily spot what is often termed as duplicate content immediately and
can discount it very effectively from their rankings.
You need to understand that the search engines are about wanting to provide people
who search for terms, relevant and accurate content and they do not want all their
results to be duplicate copies of one and other. So for this reason if you were to
copy other peoples work they can easily spot this and if you are seen to be doing
it quite often this practise can actually make you move down the rankings not up.
Why Can’t I Write Them Myself?
There is no reason why you can’t however to do the amount of article marketing that
is required each month it is an extremely time consuming task. Also the articles
need to have a good level of persuasive copy and writing styles in them to make people
want to read them and click through. The main reason why you would not want to write
them yourself is because you really need an seo expert to know where to distribute
them on the Internet to get the best results and visibility from the major search