Link baiting is an interesting concept and it is a phrase that is not known that
widely. Summing up what a link bait is in general terms is quite simple. It is simply
an article, video, image or something interesting that get people to link to your
web site or blog. A powerful link bait can be a remarkable way to generate traffic
into your web site and the more people linking to you the more organic ‘votes’ you
are accumulating in the search engines.
Why Not Get Lots Of Link Baits Too Get Lots Of Traffic?
The use of link bait is a remarkable thing but like with anything in seo it has to
be used effectively and organically to get the best results. Also link baits are
not about numbers at all but they are much more about quality. People will only link
to you and take the ‘bait’ if it is worth linking to - so it needs to be good.
Link Bait Example
If an seo company decides to produce you 20 link baits in a month and they tell you
it will get you lots of links and traffic. In theory this is true however it is
only true if all the link baits are quality and get links. The chances of having
20 good link bait articles is very low and so you will probably find you will not
get many if any inbound links linking to the mediocre articles.
Alternatively the same seo company may say to you they will produce 1 or 2 well thought
out, 5000 word articles accompanied with images and screen shots on a ‘how to do
guide’ of some topics related to your industry. This stands a much better chance
of capturing the markets attention and getting people to bookmark you on social book
marking web sites such as Digg or Delicious and link to you.
This highlights clearly it is totally about quality and quantity plays no part in
this aspect of seo.