The term ‘ppc’ stands for pay per click and it is used to refer to the Internet advertising
model where you get advertisers pay their host when and only when their advert is
clicked. In search engines what normally happens is that advertisers will bid directly
on a certain keyword or phrases related to their market. On actual content web sites
then you don’t normally find bidding going on but a fixed price normally for the
So PPC Will Get Me To The First Page Of Google -
Why Even Bother With SEO?
This is a question that we do get asked a lot but if you understand the principles
behind both ppc and seo, it is quite obvious why you would want seo before ppc or
alternatively combine the two methods.
Seo will take slightly longer to achieve a good rank in organic seo however what
you are doing is building your web site domains ‘authority’ in Google, Yahoo and
Bing’s in a very valuable way. Also once you have achieved a first page ranking then
your web site will keep ranking for those key words even if you stopped any seo work.
What we will say though is that you’re web site would begin to slip down the rankings
especially if it is for a commercial keyword or phrase as you will have many web
sites trying for Page 1.
Ppc will get you a first page rank however you will only be on the first page for
that keyword and only for a set amount of clicks and then your site will be nowhere.
So combining the 2 methods together is the best way to increase a click through rate
I.e. Have your web site page 1 on Google organic listings and in the paid section
also. This has been proven to increase traffic quite considerably.
Is The Rumour That PPC Will Improve My Web Sites SEO True?
This is one of the many myths out on the market of seo but this is absolutely not
true. There in fact has never been any evidence or proof produced that would even
begin to back up this claim. The search engines have very clear walls in their organisations
that separate the two in their entirety. Even big companies that spend tens of thousands
of pounds on ppc campaigns have said that they have never seen preferential treatment
in the organic listings as a result.
Who Do I Get My PPC Words From?
The three main players in the ppc world are Google Ad Words, Microsoft Ad Centre
and Yahoo! Search Marketing and these all operate under what is known as the bid
based model we discuss above.